Amazon Black Business Accelerator

We’re Now Part of the Amazon Black Business Accelerator!

This didn’t happen overnight. It began at the 2023 US Black Chambers, Inc. conference, where I showed up with intention—and a full-color range of Sassy Insoles in hand. I came ready to introduce a product that solves a real, overlooked issue for women: the gap in your shoe and the gap in your confidence.

I met with the Amazon team, shared the story behind Sassy, and explained why we’re more than fashion—we’re about grounding women in comfort, polish, and power. I also spoke to logistics and scale, and how the Amazon platform could help us grow and reach more women with ease.

They listened. Conversations continued. And a relationship started to take shape.
Then—life threw me a curveball.
In the middle of those follow-ups and next steps, I was diagnosed with breast cancer. That moment shifted everything. Treatment became the priority. But through the fight, I held onto my vision for Sassy. And when I came out on the other side—stronger, clear, and deeply reinvigorated—I knew it was time to press forward.

Now, it’s official: Sassy Insoles has been selected for the Amazon Black Business Accelerator—a program built to support and elevate Black-owned brands through access, mentorship, funding, and powerful platform support.

What This Means for Sassy

  • Increased Visibility – More women discovering Sassy, more stories shared, more confidence sparked.
  • Better Logistics – Faster, smoother delivery from our hands to your shoes.
  • Business Growth – Strategic resources to expand and evolve our brand.

This moment is proof that when preparation meets purpose—and perseverance—doors open. Even when life tries to slow you down.

I’m honored to represent Black women founders in fashion, innovation, and resilience. And I’m excited to walk this next season with Amazon and with YOU—our customers, our community, and our believers from day one.

Thank you for being part of this journey. We’re just getting started.

With deep gratitude and unshakable sass,
Cheryl Scales
Chief Sass Officer, Sassy Insoles

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